13-Textile and Apparel College Visits Long'ai Group, Exploring New Opportunities for Industry-Academia-Research Cooperation

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Schoolof Textiles and FashionVisits Long'ai Group, Exploring New Opportunities forIndustry-Academia-Research Cooperation

Writtenby: Quan Tang; Photography by:Quan Tang Reviewed by: Zhixia Xie


Onthe afternoon of October 12, the Deputy Secretary of the PartyCommittee of the Schoolof Textiles and Fashion,Xie Zhixia, and the Employment Counselor, Tang Quan, visited Long'aiGroup for an in-depth exchange and discussion, aiming to furtherbroaden the channels of industry-academia-research cooperation andjointly explore new opportunities in the textile and apparelindustry. The visit was warmly received by Ma Siqi, the co-founder,Executive Vice President, and General Manager of the UniversityBusiness Group of Long'ai Group, as well as Li Sainan, the Secretaryof the Group's Youth League Committee and Director of the President'sOffice.

Asa representative enterprise in Shanghai that promotes employmentthrough entrepreneurship, Long'ai Group has always adhered to itspositioning as a "one-stop integrated marketing service providerand high-level scientific and technological innovation platformbuilder". Its business covers advertising and media, digitalcultural creativity, scientific and technological innovationplatforms, education and training, international cooperation, andother fields. In 2023, the company achieved a revenue of 780 millionyuan, demonstrating its strong development momentum.

Duringthe exchange, the delegation from the Schoolof Textiles and Fashionlearned in detail about Long'ai Group's business layout andsuccessful cases in advertising and media, digital culturalcreativity, and other areas. Especially in the field of digitalcultural creativity, Long'ai Group has focused on building ametaverse ecosystem and a digital creation copyright serviceplatform, providing new ideas and inspiration sources for the textileand apparel industry.

Bothparties also conducted in-depth discussions on the future developmenttrends of the textile and apparel industry and specific ways ofindustry-academia-research cooperation. Xie Zhixia, the DeputySecretary of the Party Committee of the Schoolof Textiles and Fashion,expressed the hope to strengthen cooperation with Long'ai Group andjointly promote innovation and development in the textile and apparelindustry.

Thisvisit and exchange not only enhanced mutual understanding and trustbetween the two parties but also laid a solid foundation for futurecooperation between the Schoolof Textiles and Fashionand Long'ai Group. Both parties believe that through joint efforts,they will be able to create more brilliance in the textile andapparel industry.

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Copyright © 2011-2013 School of Textile and Apparel, Shanghai University of Engineering Science. 沪ICP备05052046号.
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Address:No. 333 Longteng Road, ShanghaiCode:201620
Tel:86-21-67791000
Copyright © 2011-2013 School of Textile and Apparel, Shanghai University of Engineering Science. 沪ICP备05052046号.